SEO is Dead He Said
“SEO is dead, nobody uses that anymore.” he said to me as I explained to him what I was learning. “Yeah, you’ll make more selling my business than you will at SEO.” At which point I asked him, “What are you doing to get your product ranked organically on the first page of Google? I mean, is your site even ranked?”
He looked at me quizzically, mouth open and tongue wagging, and all of a sudden an amount of regurgitation beyond anything I could imagine came spewing forth; this was some crazy hooga booga inexplicable psycho-babble that made sense only to a used car salesman.
As usual, someone who wants to defend their business and their marketing efforts, or lack of knowledge thereof, will throw up all over you with some crazy definition that doesn’t make sense. They’ll talk fast and they’ll make it sound great. These are the people who gave us network marketing professionals a bad rep in the first place!
So What Is SEO Anyway?
It stands for Search Engine Optimization and is used to ‘rank’ in the search engines such as Bing, Google, Alta, Ask, etc. If you aren’t familiar with SEO you’ll soon become very familiar because in this industry a great deal of your on page marketing begins and relies on SEO.
SEO is a way to organically rank in the search engines for the niche market and product keywords you are using. That’s a very general definition. Basically if you’re looking to rank on the 1st page of Google for Flowers and you don’t want to pay for advertising, you’re going to use SEO.
So, let’s break this down a bit because there is alot more to ‘ranking’ than that general definition I just gave, but I don’t want to write a novel here, I just want to give a general overview about why SEO is not PPC and in order to give a good overview I must define a bit more.
This is the Golden Triangle, a.k.a., a heat map
that shows where people are clicking on to the page of a search in Google. The red area shows that the searchers are clicking on the organic area of the search not the paid for advertising on the right as shown here:
The goal with PPC is to pay for placement; whereas the goal with SEO is to rank on the page organically by using ‘votes’ or clicks to get you to that area; one way to get you to the top of the page. The golden triangle shows where people’s eyeballs are looking right away. It shows how easy it is to get ranked for your keywords IF you apply and implement the strategies of SEO.
So How Does Google Rank Your Page?
Google reads the code of a page like this:
So if your site is written in Flash and it looks really cool, while lots of people are saying, wow man your site rocks! Google can’t see it because there is no code.So while you may have a URL, the search engines don’t see your site because they can’t read movies and Flash is a movie to the search engine.
The code? What does it stand for? I mean, like what the heck is all that gibberish? It’s called ‘meta’ tags and it’s written in html (hyper text markup language) and it tells the search engine spiders what to look for and where.
Ranking and Backlinks: Show The Love
Another way Google ranks your page is by ‘votes’ or links to your site via other sites that have a high page rank index. So, if I’m a small flower shop locally and I have a link from 1-800-flowers, a page that has a high page rank index, I will be ‘lifted up’ through the ranks of flower peddlers and put on a pedestal because I have a link from 1-800-Flowers linking directly to my page. Here’s the trick: I didn’t link to 1-800-flowers, they linked to me! This means I have ‘clout’ among those in the industry or within that particular niche market: flowers.
**For those of you wondering what a “link” is it’s the text you’ll click on in a website that will take you out of that website to a different page, a different site, a buy button, or out in space to cyberworld. It’s when you click on a ‘hyperlink’ that will take you to the next cyberland frontier.
So, what happens if I don’t have a hookup at 1-800-flowers and I can’t get them to link to my page? Well, then I’ll find other pages that have a lesser rank in page index, but are within that same niche market I’m going after and get them to link to my page. These are also great ways to get ‘ranked’ in the search engines. But, I’m not going to go into this in depth because the point is that SEO is not PPC and I’ve yet to get to that part.
As a conclusion to backlinks, they are not tricky, they’re time consuming unless you know how to do them correctly. There’s a method to the madness and if you haven’t taken a course on SEO you may want to look into it if you think it’s something you want to learn. Here’s an article (a backlink) to one of my colleagues who has some interesting ideas about SEO as well.
Now, for the reason of this article in the first place….
Search engine optimization relies on organic ranking, not paid for ranking. PPC is pay per click whereby you take out an ad on a search engine to show your product – you’re paying for the privilege of being on the 1st page because you’re paying a fortune for that particular key word. Or maybe not.
Either way, SEO does not use PPC and vice/versa. With PPC you are ‘bidding’ on keywords. In SEO you are ‘ranking’ for keywords. Very different. With SEO you have a choice as to what you want to rank for and how you want to do it; with PPC you pay for the keyword and that’s that.
So, contrary to what Mr. Know It All Psycho Babble had to effuse about SEO; it is definitely not dead and it’s definitely in its’ infancy. There’s a lot to know about the internet and it changes roughly every 90 days. What was used 2 years ago is no longer around and the same will be said two years from now. I can tell you that SEO is definitely the way companies are going to target their niche markets and their niche buyers.
So, if you’re looking to rank in Google, AltaVista, Bing, Ask, et al, you may want to consider learning SEO, it’s not that hard, and it’s definitely an interesting subject. Look, if I can learn it, so can you!