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SEO is NOT PPC

December 2, 2011 By 2 Comments

SEO is Dead He Said

seo is not ppc“SEO is dead, nobody uses that anymore.” he said to me as I explained to him what I was learning.  “Yeah, you’ll make more selling my business than you will at SEO.”  At which point I asked him, “What are you doing to get your product ranked organically on the first page of Google? I mean, is your site even ranked?”

 

He looked at me quizzically, mouth open and tongue wagging, and all of a sudden an amount of regurgitation beyond anything I could imagine came spewing forth; this was some crazy hooga booga inexplicable psycho-babble that made sense only to a used car salesman.

 

As usual, someone who wants to defend their business and their marketing efforts, or lack of knowledge thereof, will throw up all over you with some crazy definition that doesn’t make sense.  They’ll talk fast and they’ll make it sound great.  These are the people who gave us network marketing professionals a bad rep in the first place!

So What Is SEO Anyway?

It stands for Search Engine Optimization and is used to ‘rank’ in the search engines such as Bing, Google, Alta, Ask, etc.  If you aren’t familiar with SEO you’ll soon become very familiar because in this industry a great deal of your on page marketing begins and relies on SEO.

 

SEO is a way to organically rank in the search engines for the niche market and product keywords you are using.  That’s a very general definition.  Basically if you’re looking to rank on the 1st page of Google for Flowers and you don’t want to pay for advertising, you’re going to use SEO.

 

So, let’s break this down a bit because there is alot more to ‘ranking’ than that general definition I just gave, but I don’t want to write a novel here, I just want to give a general overview about why SEO is not PPC and in order to give a good overview I must define a bit more.

This is the Golden Triangle, a.k.a., a heat map

 

seo is not ppc

that shows where people are clicking on to the page of a search in Google.  The red area shows that the searchers are clicking on the organic area of the search not the paid for advertising on the right as shown here:

seo is not ppc

The goal with PPC is to pay for placement; whereas the goal with SEO is to rank on the page organically by using ‘votes’ or clicks to get you to that area; one way to get you to the top of the page.  The golden triangle shows where people’s eyeballs are looking right away.  It shows how easy it is to get ranked for your keywords IF you apply and implement the strategies of SEO.

So How Does Google Rank Your Page?

Google reads the code of a page like this:

So if your site is written in Flash and it looks really cool, while lots of people are saying, wow man your site rocks!  Google can’t see it because there is no code.seo is not ppcSo while you may have a URL, the search engines don’t see your site because they can’t read movies and Flash is a movie to the search engine.

The code? What does it stand for?  I mean, like what the heck is all that gibberish?  It’s called ‘meta’ tags and it’s written in html (hyper text markup language) and it tells the search engine spiders what to look for and where.

Ranking and Backlinks: Show The Love

Another way Google ranks your page is by ‘votes’ or links to your site via other sites that have a high page rank index.  So, if I’m a small flower shop locally and I have a link from 1-800-flowers, a page that has a high page rank index, I will be ‘lifted up’ through the ranks of flower peddlers and put on a pedestal because I have a link from 1-800-Flowers linking directly to my page.  Here’s the trick:  I didn’t link to 1-800-flowers, they linked to me! This means I have ‘clout’ among those in the industry or within that particular niche market: flowers.

**For those of you wondering what a “link” is it’s the text you’ll click on in a website that will take you out of that website to a different page, a different site, a buy button, or out in space to cyberworld.  It’s when you click on a ‘hyperlink’ that will take you to the next cyberland frontier.

So, what happens if I don’t have a hookup at 1-800-flowers and I can’t get them to link to my page?  Well, then I’ll find other pages that have a lesser rank in page index, but are within that same niche market I’m going after and get them to link to my page. These are also great ways to get ‘ranked’ in the search engines.  But, I’m not going to go into this in depth because the point is that SEO is not PPC and I’ve yet to get to that part.

As a conclusion to backlinks, they are not tricky, they’re time consuming unless you know how to do them correctly.  There’s a method to the madness and if you haven’t taken a course on SEO you may want to look into it if you think it’s something you want to learn.  Here’s an article (a backlink) to one of my colleagues who has some interesting ideas about SEO as well.

Now, for the reason of this article in the first place….

SEO IS NOT PPCseo is not ppc

Search engine optimization relies on organic  ranking, not paid for ranking.  PPC is pay per click whereby you take out an ad on a search engine to show your product – you’re paying for the privilege of being on the 1st page because you’re paying a fortune for that particular key word.  Or maybe not.

Either way, SEO does not use PPC and vice/versa.  With PPC you are ‘bidding’ on keywords.  In SEO you are ‘ranking’ for keywords.  Very different.  With SEO you have a choice as to what you want to rank for and how you want to do it; with PPC you pay for the keyword and that’s that.

So, contrary to what Mr. Know It All Psycho Babble had to effuse about SEO; it is definitely not dead and it’s definitely in its’ infancy.  There’s a lot to know about the internet and it changes roughly every 90 days.  What was used 2 years ago is no longer around and the same will be said two years from now.  I can tell you that SEO is definitely the way companies are going to target their niche markets and their niche buyers.

So, if you’re looking to rank in Google, AltaVista, Bing, Ask, et al, you may want to consider learning SEO, it’s not that hard, and it’s definitely an interesting subject.  Look, if I can learn it, so can you!

Filed Under: Keywords & SEO Tagged With: , , ,

How to Use CraigsList AdTracker With Google Analytics

November 25, 2011 By Leave a Comment

Advertising on Craigslist

       Using Craigslist Adtracker & Google Analytics

  • ***Have you wanted to put your own picture on Craigslist using HTML but don’t know how to do it?

Well, here’s a simple video and *.pdf download that will show you how.

I’ve heard a great many stories of success for those who have advertised on Craigslist; whether it’s your old stuff you don’t want, or your opportunity.  You will have success if you advertise and track your ads on Craigslist.

Don’t listen to the advertisers who say that Craigslist doesn’t work.  Because it’s obvious they don’t know what they’re talking about.  Craigslist is an ideal way for those people who are looking to expand their business to do so without the obligatory ‘slaps’ of the big and mighty bullies.

 

how to use craigslistHere’s what you’re going to need:

Using Craigslist Adtracker

I’ve known many people who have advertised successfully on CraigsList using the Adtracker and have created a small fortune in their network marketing, MLM and Direct Sales companies.  Thus the reason I wrote this post.

  • Because I find this a very compelling way to utilize the possible* free classified advertising we all have available to us.
  • And, because I have seen this advertising work.
  • Hands down, this is a great way to advertise on Craigslist without getting banned or otherwise shut down if you practice responsible advertising without spamming the heck out of your potential team members.

Which will bring me to my next subject and how I’m going to get this to you as a means by which you too can make some extra cash.

What Do You Need To Do to Get Access?

Put your email address and Skype below and I’ll send you my *.pdf with pictures and the supplemental video on how to do the step by step advertising in CraigsList using AdTracker and Google Analytics.

 

 

*I say possible here because in your town, state, area, region or locale you may not have the luxury of advertising for free.  Some areas charge for advertising on Craigslist.

 

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Filed Under: Advertising, How To Network Now, Networking Tagged With: , , , , , ,

Google+ Traffic

November 24, 2011 By 1 Comment

Google+ Will It Take Over Facebook?

When I first saw Google+ I wondered how this type of social media was able to get any traffic.  It’s definitely not Facebook or Twitter and as far as I know Google+ hasn’t had much airtime with the exception of some write-ups.

Google+ What is the point of clicking a + button?  Maybe I was just a bit behind the times; I figured it’s just another click and I wasn’t really getting the idea.

With my limited experience in social media I figured Google+ was just like the rest of these ‘one hit wonders’.  I didn’t start paying attention to it until I saw an article about how Google+ is fixing to take over social media in a big way in the very near future.  Well, not really, but for those of us who are in network marketing we should be paying attention to Google+ and here’s why:  (this according to Shel Holtz of PrDaily.com)

What’s So Great About Google+?

  • First off, Google+ had attracted 6.8 million U.S. visits in the second week of November, its third-highest total since its June launch.

 

  • Now that Google+ is open to all users (previously it was invitation-only) and until this past 6.8 million visit spike, the top week, in terms of overall visits, was the week ending Sept. 24th.

Here are a few points of interest to those of us in network marketing or for those who are wondering if network marketing is a viable alternative to making $100k a year:

  • The Key to the traffic bump may be moves such as Google+ opening up to retailers, brands and organizations.
  • These are moves that enable retailers like Amazon.com Inc. and Ford to build relationships with consumers.
  • Having more content on the site, thanks to more users, including brands, will make Google+ more engaging, which leads to repeat traffic.

“Google It”: Defining the InternetGoogle+ Traffic

I don’t know about you, but I believe the dictionary even has a definition for “Google It” and I believe that If Google+ proves successful over the long term it will likely be because of the strength of Google’s properties like Gmail, Google phone numbers, Google chat, Google de Google and you name it Google.  Honestly, Google is a household word, like Mr. Clean used to be.

So what else is interesting about Google+ and how it relates to network marketing, mlm, direct sales, et al, the search engine aspect of Google+.

According to Shel Holtz of PRDaily.com  SEO is one huge opportunity that will materialize if Google+ attracts a critical mass of users because it will close the loop between people who search for content and those who engage in social channels.  Facebook doesn’t have this.  As users of social media are increasing in size Google+ is going to have to come up with some pretty spiffy things for users to be interested in so they can keep the A.D.D. crowd from clicking away to another social media site such as Facebook and Twitter.

The Buzz: Google+ A Contender?

According to Shel, “If the volume of buzz it’s been getting were an accurate measure, it would be hard to dismiss it. But the buzz around Quora was equally noisy a few months ago and there’s virtually none today. Quora’s future remains one big question mark.”

Keep in mind that your potential customers, a.k.a., leads and possible conversions may be using or starting to use, and/or are getting used to using Google+ and if you’re not paying attention then you may be missing out on a big population of potential team members.

Google+’s look is adaptable for all members of society no matter how young or old and I’ve found it quite easy to use – albeit, I’m just getting used to the interface.  But, I have yet to migrate from Facebook to Google+ because of its’ ease of use.  The new revisions and the new changes that can be implemented within three hours of the suggested change will make Google+ a very solid social media tool for those of us looking to increase our exposure.  The fact that changes to the infrastructure are able to take place so rapidly will make it a contender in the social media field.

 

 

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Filed Under: How To Network Now, Social Media Expansion Tagged With: , , , , ,

How To Use Backlinks

November 21, 2011 By 2 Comments

What Do You Know About Backlinks?

You don’t know what you don’t know when it comes to SEO and backlinks.

The ever changing landscape of the internet happens within moments and SEO is created and recreated based on keywords, meta tags, backlinks, SEO business Analysis, the competitive landscape, linking strategies, content development and site architecture.  Wow!  That’s a lot of variables just for one post and that’s just the start. Backlinks SEO Networker 3.0

For most people SEO is analogous to UFO and they’d rather not believe in it, leave it for the experts, or put some popcorn in the microwave and watch it on t.v.  SEO; the acronym doesn’t make sense and most only hear about it in those ‘techie’ conversations that those Silicon Valley nerdy types have while standing in line at Peet’s for their decaf double cap half cap with nonfat soy milk.

Watch the Video on Backlinking Here

 

SEO: Why Do I Need It Anyway?

Yeah, SEO is really not where most people want to start, or stop for that matter.  It’s the exit off the freeway that has no gas station and a lot of streets that will only keep your car running on the very empty gas tank for as long as possible only to run out of gas to find yourself on the side of the road without a cell phone.

Empower NetworkOh good grief, SEO is just not what you really want to learn when you get into this business.  Why can’t I just push a button and have an ATM on my website?  Why can’t people just buy my magic potion and be done with it already?  Just PayPal me and get it over with!  I just want to make money for goodness sakes!!

 

If this is what you’re thinking about SEO and you have resigned yourself to not learning this invaluable tool then I will tell you to go back to what you were doing to generate leads and stop following anyone in this business who has had success.

SEO Networker 3.0

SEO Networker 3.0: The Gift Of The SEO Gods!

Now, If you are intent on creating a long lasting business with a solid foundation, then stay tuned because you’ll want to watch the video I’ve created here about backlinking and some of what I’ve learned from Raymond Fong and Ferny Ceballos of SEO Networker.

SEO is your business model and if you don’t know it and think you’ll just hire someone to do it for you, think again.  As an entrepreneur you should know every aspect of your business so that when you do ‘farm it out’ to someone as an outsourced business you know exactly what you expect and what is supposed to be completed because you know your business from the ground up; because you built it, created it, put time into it and care that much about knowing what the heck is going on when you do outsource your work.

Backlinking is not that hard to ‘get’, it’s not that hard to implement either, you just have to know what you’re doing and if you don’t have the right trainer, the right coaches, the right mentors, you may just end up doing the wrong thing and burying yourself before you even got the chance to live the network marketing life.

I’ve been in this business long enough to see a lot of people come and go.  I don’t know how I’ve stayed this long without becoming an overnight success.  I’ve learned a lot along the way and have made an incredible amount of mistakes and have learned from the best in the industry:  Raymond Fong and Ferny Ceballos.

I highly recommend you doing the same.

Get SEO Networker 3.0 before it goes off the market TODAY!

 

 

 

 

 

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Filed Under: Keywords & SEO Tagged With: , , , ,
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